The College Visit 101

A campus visit can make your business school application sing. After having spent some time among potential classmates and professors—taking in the scenery, seeing where you might live, and observing how this business school might help you fulfill your goals—you can better answer the question, "Why should you attend this program?" While making a campus visit is not a requirement for applicants, it can help you describe the harmony between you and a particular school in your application—and therefore it can improve your chances of getting accepted.

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Source: Businessweek